WRHS13 By Natasha Zinko Opens In London

Ukrainian designer and self-proclaimed “Queen of Boxes” Natasha Zinko has opened a new creative space in Soho at 17 Brewer Street. Following three consecutive collections centred on cubist detailing and boxy silhouettes, Natasha’s new space takes her geometric fascination to a whole new level.

WRHS13, the name of Zinko’s new store, is raw and utilitarian, reminiscent of a warehouse the space serves as a one-stop-shop for all things Natasha Zinko. Consumers will find clothing rails amongst open shelving, fully packed with store stock and pre-packaged online orders, all ready to be sent out. The abstract and industrial space is also home to the NatashkinoLtd Matcha Café, inviting customers to lounge in a cosy, fluffy seating area that contrasts the rest of the venue. 

More than just a store with an emphasis on sustainability, WRHS13 serves as a creative space for the surrounding community in Soho, the brand tells us it is “intended to amplify emerging voices in every kind of industry.”

Visit WRHS13 by Natasha Zinko at 17 Brewer Street, Soho, London, W1F 0RJ.