Watch Apple’s annual holiday film now: ‘Fuzzy Feelings’ [Video]

Apple is out with its annual holiday ad today, this year titled: “Fuzzy Feelings.” Partially shot on iPhone 15 Pro Max and edited on MacBook Air, Apple touts that “creativity has the power to change the way we see each other.”

Apple’s 2023 holiday film is here

Apple’s holiday ads are something people look forward to every year. The company is known for its sometimes emotional and sometimes clever holiday ad campaigns.

Apple says that the stop-motion parts of the “Fuzzy Feelings” video were shot on iPhone 15 Pro Max. The video is set to “Isn’t It a Pity” by George Harrison as the soundtrack.

Creativity has the power to change the way we see each other, and the world. Sometimes, seeing things through a new lens can make all the difference.

You make the holidays.

Stop-motion was shot on iPhone 15 Pro Max and edited on MacBook Air.

Check out the new holiday film, plus a behind-the-scenes video, below.

Previous holiday ads from Apple: 

• Apple’s annual holiday ad is here: ‘Share the Joy’ with AirPods Pro [Video]
• Apple’s new ‘Make Someone’s Holiday’ ad uses the iPad to create a moment out of memories
• Apple highlights HomePod in its annual holiday ad: ‘the magic of mini’
• Apple shares new Pixar-like animated ‘Share Your Gifts’ holiday ad
• Apple’s holiday ad shows off wireless AirPods and a stunning dance performance in the snow
• Apple shares new ‘Frankie’s Holiday’ ad featuring iPhone-toting Frankenstein
• Apple debuts 2021 holiday ad ‘Saving Simon,’ shot entirely on iPhone 13 Pro

Add 9to5Mac to your Google News feed.