Viji Seizes A Fresh Start With ‘Down’

Viji has shared bold new single ‘Down’.

The release marks the opening chapter of a new era, partnering Viji with revered producer Dan Carey. Out now on Speedy Wunderground, it’s a blistering slice of alt-leaning rock that keeps the needle pushed straight into the red.

Lyrically, Viji – real name Vanilla Jenner – takes inspiration from That Dog, Sparklehorse and Elliott Smith, aiming to tap into something raw, and utterly true to herself.

She comments…

“‘Down’ is a song about tapping into your creative potential. I have this thing where the happier I am the less I create. I think a lot of artists can relate to that. There is also a short story by Murakami that follows this female protagonist who is happily living her family life, until one day she stops sleeping. She then spends all of these extra hours in the day to read, and do whatever SHE wants. Realising that you only really claim your individualism in these moments is a big theme in my songwriting… Do you have to suffer to create?”

Building to that soaring cry “misery makes me holy”, ‘Down’ is fuelled by a crushing but inspiring weight.

Catch Viji in London at a sold out show in Third Man Records on March 31st.

Tune in now.

Photo Credit: Nicole Ngai