R&b
ClashInterns /
30 · 06 · 2023
The kit to carry you from dusk ’til dawn.
Following a series of sell-out collaborations with a number of streetwear brands including Aries, Palace, YMC and Lazy Oaf, British sportswear giant Umbro is venturing into the club scene with a rave-inspired Boiler Room capsule.
A renowned London venue rooted in underground youth culture and freedom of expression, the Boiler Room allows Umbro to explore its own heritage and the blending of music, fashion and football culture of the early rave years. Amar Ediriwira, Creative Director of Boiler Room, explains “Umbro is such an iconic brand, we thought it would be fun to come together to design a uniform for Boiler Room. What does our team look like? It’s constantly changing but it’s always open, energetic, & diverse. A hyperlocal crew with a global mindset.”
Award-winning photographer Ewen Spencer captures the finer details of the collection in an action-packed campaign shot on the dance floor, seizing the energy of the Boiler Room crowd during the closing sets of Jyoty and DJ EZ.
The collection consists of a number of nostalgic, sporty pieces reminiscent of hot London nights in the late 80s. A navy pinstripe tracksuit with bright co-branded logos takes centre stage alongside luminous short and long-sleeved goalkeeper-style tees with luminous printed X-rays. The collection includes a matching OG sweat towel to carry you from the pitch to the club
Available now at boilerroom.tv
Words by Lily Pattison.
