The Best Clean Beauty Brands to Shop for Earth Day

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April 22 is Earth Day — a day to raise awareness about environmental issues and support sustainable companies that are doing good for the planet. While there are dozens of eco-conscious fashion brands out there that are working to reduce their carbon footprint, the beauty world is also making great efforts to do better for Mother Earth by reducing their plastic usage (or cutting it out altogether), going refillable or taking back empties.

Enter some of the best clean beauty brands, many of which prioritize sustainability and health in their business ethos. While there are no definitive regulations on using the term “clean,” clean beauty brands are generally free of controversial — and potentially harmful — ingredients like parabens, phthalates, sulfates and other endocrine disruptors that have been banned in Europe. Many also offset their carbon footprint and reduce their emissions by using recycled materials or working with companies like Pact, Nordstrom’s Beautycycle and Terracycle to make it easier for shoppers to recycle empties responsibly.

While going clean seems like a no-brainer for brands, the mindful move can be a costly journey due to various rounds of testing and product reformulations, which is why some brands opt for the “greenwashing” shortcut by stretching the truth about their brand’s environmental impact. In other words, not all packages with a green leaf are created equal. Whenever possible, always read and research the ingredients on your buzzy products to make sure it’s right for you. (We did the heavy lifting this time around.)

Related: The Hollywood Reporter‘s Sustainability Issue: The Time Is Now

From a makeup brand that often appears in Alix Earle’s TikTok viral videos to the influencer-owned skincare brand beloved by jetsetters including Addison Rae, Jessica Alba and Rosie Huntington-Whiteley to the game-changing haircare brand that is making you think twice about your shampoo and conditioner tubes, these are the clean beauty brands to support on Earth Day and beyond.

1. Kosas

Although TikTokers have been obsessed with Kosas’ concealer for a while now, their just-launched DreamBeam sunscreen is receiving equal fanfare from tastemakers like Alix Earle, who recently dedicated one of her GRWM (“get ready with me”) videos to the product. In addition to being vegan, cruelty-free and free of gluten, mineral oil, talc, parabens, sulfates and phthalates, this sunscreen also features a peachy-pink hue which helps neutralize zinc oxide’s natural bluish-white color. Consider this the new first step in your makeup routine.

2. Tower 28 Beauty

Tower 28 Beauty is known for its vegan and gluten- and cruelty-free products with rich pigments and fun packaging, and for being one of the few brands that are approved by the National Eczema Association. Their sensitive-skin-friendly lip and cheek cream blush is a great intro to the brand, as it’s a multitasking tinted balm that comes in a variety of hues. Hailey Bieber and Khloe Kardashian are among the beauty-obsessed stars who have sung praises for the brand.

3. Ilia

Ilia is a vegan, cruelty-free, gluten-free makeup brand that offers sustainably sourced packaging. Their multi-stick for lips and cheeks is great for on-the-go application, as it can be applied on your cheeks for a natural flush or swiped on your lips for the perfect stained tint. Fans of the brand include Vanessa Hudgens, Cindy Crawford, Kate Hudson and other stars.

4. Westman Atelier

Celebrity makeup artist (and Gwyneth Paltrow’s go-to beauty expert) Gucci Westman’s cult-favorite brand Westman Atelier creates must-have products that are as iconic as they are free of toxic ingredients. The brand’s blurring setting powder is talc-free and protects the skin with the help of ingredients including quinoa seed extract, vitamin C and probiotics, and we’re also fans of its new dermatologist-tested Skin Activator, which took five years to develop and leaves the skin looking softer and firmer and helps to reduce the appearance of fine lines.

9. Summer Fridays

Founded by influencers Lauren Ireland and Marianne Hewitt, Summer Fridays is a long-time favorite of Hollywood’s top style stars and has received Instagram shout-outs from Jessica Alba, Addison Rae, Rosie Huntington-Whiteley and more. Their hero product is the Jet Lag Mask, which features a fragrance-free formula that nourishes, hydrates and calms skin.

10. Cocokind

Cocokind is serious about its clean initiatives, creating products that guarantee to be dye-free, vegan, phthalate-free, aluminum-free, sulfate-free, artificial fragrance-free and paraben-free. Their AHA jelly cleanser is a unique blend of four percent alpha-hydroxy acids (AHAs) from hibiscus flowers (two percent) and fermented grape blend (two percent), offering a hydrating trio that keeps skin comfortable while cleansing skin to the core.

11. Gisou

Gisou is not only known for its cool, minimalist packaging — the haircare brand is also committed to being eco-conscious. In addition to being cruelty-free, the brand is also free of parabens, formaldehyde, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban and triclosan. Whew. Test the brand out by starting with their honey-infused hair mask.

12. Nolé

Take your zero-waste initiatives to the next level with Nolé’s shampoo and conditioner bar set. Not only are the Latinx-owned brand’s bars biodegradable and plastic-free, they’re vegan, pH balanced, cruelty-free and made without, parabens, sulfates, silicones, salt and phthalates. They’ll also make your hair shine like never before, thanks to sustainably-grown batana oil which is loaded with antioxidants and amino acids.