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Carefree summer fun is at the centre of Bimba Y Lola’s SS23 campaign. Longing for simpler, spontaneous days without social media, creative director Ashley Munns has enlisted photographer Grant James-Thomas to capture the ‘90s hedonistic spirit of the collection.
Taking centre stage is the Spanish brand’s iconic Pocket Bag. Caught flying through both water and dirt and available in leather and soft performance fabric, the seemingly indestructible bag makes the perfect companion for an impulsive summer adventure. Designed in silver, neon-yellow, black and pink for SS23 with adjustable sports straps, beaded tassels and chunky ‘90s chains, the latest iteration of the Pocket Bag is the most adaptable yet.
Check out the fierce new campaign below and visit bimbaylola.com
