Music Matters 2013 – K-Pop Tours the World: A Case Study – BIGBANG

A look back at BIGBANG’s phenomenally successful recent world tour and why K-Pop is big business across the globe. Arguably the world’s most popular K-Pop band, Big Bang, sold out arenas not only in Asia, but in North America and the UK/Europe.

Yongbae Cho, Joint Managing Director, Live Nation Korea
Steven Kim, Joint Managing Director, Head Promoter, Live Nation Korea
Jooyong Lee, Senior Manager, YG Entertainment Daehyun Kim, Assistant Manager, YG Entertainment