Moné Captures Eternal Sunshine Of The French Riviera With New AW24 Capsule

Moné is unique. Founded in 2016, the unisex ready-to-wear label focuses on Monaco, its name is even derived from the word “Monégasque”, which refers to the country’s native inhabitants. Over the past 8 years, the brand has carved out a space in contemporary fashion by capturing the timeless style and elegance of the French Riviera and transporting that unmistakable culture around the world. 

Today, Moné presents its first AW24 capsule, a love letter to the endless summers of the Côte d’Azur, through a contemporary lens. Undeniably shaped by its roots in the Riviera, Moné offers a fresh perspective on several of its most beloved designs. The capsule consists of seven pieces the brand deems Riviera essentials, each reborn for the needs of the modern man. Key pieces from Moné’s repertoire like the Evening Knit and the Pleated Trouser have been redesigned with new colourways and with fresh designs like a black pinstripe. Each piece has been selected for its transitional quality, each carefully crafted to carry the warmth of the Monaco summer throughout each following season. 

The capsule is called ‘L’été Sans Fin’, which translates to ‘Endless Summer’ and reflects the sartorial sensibilities of one of the brands’ muses, Gianni Agnelli. Renowned for his impeccable style and adventurous nature, Agnelli embodied the Monégasque spirit in many ways. Agnelli’s prized yacht, the L’Agneta, served as the inspiration for the lookbook and campaign. Captured aboard an iconic Riva yacht in the bay of Le Port Hercule, the lookbook evokes a typical youthful experience in Monaco.

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