New music
The Oasis reunion has spurred on a worldwide Britpop resurgence and the fashion community has not been immune. Just two weeks after Uncle Noel Gallager stepped out as the face of Stone Island’s new AW24 campaign, Lennon Gallagher and mother Patsy Kensit have been announced as the new faces of the Italian luxury outerwear brand Napapijri.
Titled ‘Future Heritage’, the new collection from Napapijri draws on the threads through the brand’s history, exploring a rich heritage of urban and technical designs over its 37-year history. The campaign champions mother and son, and the generational bonds that shape a family legacy. “Our relationship and closeness were really transparent… and doing Napapijri felt like revisiting the 1990s with a touch of couture”, says Patsy Kensit.
Photographed by Davit Giogadze in London, the lead image depicts mother and son in matching modern iterations of the Skidoo jacket, arguably the most iconic Napapijri design. The rest of the campaign is built of solo shots, each star wearing mostly monochromatic looks from the new collection with nods to the 90s in assertive hues of green and red.
Each look has been specifically created to spotlight the original visual codes and silhouettes from the Napapijri archives, and how those cuts are still relevant and transferable today. “FW24 stands as a key moment in Napapijri’s journey. By looking back at our archive, we can fully appreciate the distance travelled and fully appreciate the distinctive elements that make us who we are. They are there to propel us into a more elevated future through crafted pieces able to transcend labels and to propose a fresh take on lifestyle fashion”, commented Silvia Onofri, Napapijri Brand President.
Two reinterpretations of Napapijri’s Skidoo jacket are the standout designs for AW24. The first iteration of the jacket appeared in 1990 and has since been reborn in every Napapijri collection since as fully waterproof and windproof pullover half-zip anoraks, full-zip parkas and coats, all hooded and stuffed with high-performance, down-free insulation. For AW24 the Skidoo has been reborn firstly as an oversized quilted classic called the Hyper-Puffer and secondly is an elevated version of its original self, made with traditional Cordura® fabric and finished with thick, curly wool for a refined touch. Elsewhere, key pieces from the Napapijri archives like the Equipe and Yupik fleeces are reimagined with RWS certified curly wool, alongside a modernised version of the Rainforest jacket and other key staples like a Bering Duffle Bag and the Adula Duffle bag, each made from new, innovative fabrics as the brand continues to build on its rich and expansive legacy.
Pieces from the ‘Future Heritage’ campaign will be available online at napapijri.com and in three exclusive pop-ups in Harrods, Flannels in London, and Galeries Lafayette until October 14th.
Check out a Q+A from the Napapijri team with Patsy Kensit and Lennon Gallagher about the campaign and collection below:
Patsy Lennon, what does the word “iconic” mean to you?
Patsy: To me, iconic is David Bowie. Throughout every decade, I was an obsessed fan. He embodies fashion, music, art all in one. Him, and Kurt Cobain probably.
What about you?
Lennon: For me, being iconic in fashion is about being yourself. It’s about doing what you really like and making it authentic to yourself. You can subscribe to different styles, but mixing and matching them to make them your own—that’s what makes something iconic.
This is your first project together as mother and son. How’s it been?
Patsy: When we did the shots of the two of us it was really cute and he couldn’t stop laughing and our relationship and closeness were really transparent in that moment. Today’s been a really great day.
Lennon: Yeah, we joked about keeping a straight face, but when we finally shot together, it was fun.
When you think of Napapijri, what comes to mind?
Lennon: Italy and the 90s. It was big back then and still is. I’ve seen photos of musicians at festivals wearing Napapijri hats and jackets.
Patsy: For me, it’s festivals too. I love their clothes—they’re modern, beautiful, and timeless.
The Fall/Winter 24 collection blends 90s nostalgia with modern innovation. How do the pieces you’ve worn today make you feel?
Patsy: I have to have the Skidoo Anorak. When I go on my walks in Regent’s Park, that fun, cozy feeling is exactly what I need. It’s classic, timeless, and beautifully made.
Lennon: They made me feel hot—both literally and figuratively! But seriously, perfect for winter.
Our brand story for Fall/Winter 24 revolves around “Future Heritage.” Is there a past experience that you’ve revisited with a new perspective?
Patsy: I’m constantly learning from the past. Life has its ups and downs, but as a parent, you have to keep moving forward. The 90s will be like the 60s—a decade that’s revisited and reimagined. Today, doing Napapijri feels like revisiting that era with a touch of couture.
Lennon: I’m always learning too. Nothing specific comes to mind, but I’m just taking it as it comes.
