IDEA GENERATION is back for Season 4 with the most important voice in hip-hop media: Joe Budden. From his career as a rapper, to reality TV, to hosting Complex’s own Everyday Struggle… Budden has lived many lives in hip hop and media. Those passions finally converged as he built a podcast empire on his commentary of the genre, and established himself as the leading voice in rap media.
Watch as Budden sits down with IDEA GENERATION founder Noah Callahan-Bever to look back at his entire career, and see how it all started with one idea.
IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.
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Chapters
0:00 – Intro
1:17 – Childhood, joining the choir
3:30 – Beginning to pursue rap
6:10 – First mixtapes and album
10:00 – First album release, guest host on radio
12:00 – Label issues, leaving Def Jam
15:01 – Should artists sign to labels?
18:03 – Love & Hip Hop
19:20 – Slaughterhouse
20:29 – Retiring from music
22:07 – Getting into podcasts
23:40 – Everyday Struggle
27:37 – The Joe Budden Network
30:14 – Relationship with Rory and Mal
35:38 – Cultivating an opinion, maturing as a podcaster
41:05 – Current shift in hip hop
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.