Heresy Transports to Times Past in ‘Old Growth’ Collection

Since their launch a decade ago, South London-born label Heresy has championed British heritage with their fabled co-ed collections. With graphics influenced by medieval engravings, palettes of earthy hues, and prints taken straight from nature, Heresy is unapologetic in their folklore-centred approach to design. Their latest offering, titled ‘Old Growth’ in tribute to the brands intentionally slow process, is a bricolage of visual references to roots, hedgerows, and tales of the green knight.

Shot by Hollie Fernando, the accompanying campaign places the collection against the backdrop of England’s rustic cottages, wooden beams and all. The offering includes deep denim co-ords printed with thorned branches, boxy shirts covered in figure motifs, and cosy sweats sporting Heresy’s olde worlde lettering. Overdyed basics, woven textures, and contrast stone prints give the collection a tactile quality. Tie-dye is enlisted for a playful take on utilitarian workwear, and the sinister Beast of Bodmin, best known from Cornwall’s eerie folktales, takes the form of an ignorant illustration on relaxed knitwear. A line-up of accessories, donning folk iconography above Heresy’s distinct logo, is available alongside premium graphic tees.

Heresy’s ‘Old Growth’ collection is available to shop heresy.london and with stockists now.