Music
Sabrina Soormally /
30 · 03 · 2023
Following the successful launch of its travelling Archive Exhibition in New York last month, heritage American sportswear brand GANT has made its second stop in London.
Spotlighting the brand’s expansive archive and history that began with shirtmaking in 1949, the travelling Archive Exhibition is focusing on GANT’s legacy as one of America’s first sportswear brands and the pieces that made the brand so popular. Spanning just four days, the exhibition takes place at East London’s DIJONSS space. DIJONNS, founded in 2022 and run by creative collective Bone Soda, serves as a dedicated space to foster creativity, develop skills and forge connections with other creatives. A comprehensive collection of oversized sweatshirts, graphic tees, varsity jackets and college memorabilia has been co-curated by Dalston-based denim expert Samuel Trotman, aka Samutaro. This never-before-seen display will put a spotlight on ‘90s sportswear and skate style, and is soundtracked by an exclusive with one of the brand’s founders, Marty Gant.
GANT creative director Christopher Bastin commented: “When I joined GANT in 2005, I realised there was absolutely nothing in our records from the first 30 years, so I started to piece together an entirely new brand archive. Today, the GANT Archive contains thousands of pieces that represent our history, from 1949 to present day.”
“As protective as I am about our legacy and archive, it’s always interesting to get someone else’s view on it. I’ve been a fan of Sam for a long time and I was really delighted when he said yes to curating the London leg of the archive exhibition. His deep understanding of streetwear and this dive into the cultural impact American sportswear has had on it really makes London something different from the exhibition we did in NYC.” he continued.
Samuel Trotman also commented: “It’s always exciting to partner with a brand who is the opposite of me as it’s within this space where the best ideas arise. I spent a few days at the HQ with Christopher Bastin, pouring through the thousands of vintage garments and I’m really excited to present my curation of grails.”
“Prep is something that has continuously evolved throughout popular culture so it was important for me to uncover the stories that speak most to today’s generation of young fashion enthusiasts. I think people attending the London exhibition will take away a lot of inspiration. Plus, we have some dope collaborative merch that will be available too”, Sam continued.
Visit the GANT Archive Exhibition until Sunday, April 2nd at DIJONSS, 6 Dray Walk, London, E1 6QL.
Opening hours:
Thursday- Saturday: 10 am – 7 pm.
Sunday: 11 am – 5 pm.
