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Amazon Prime Day is almost over, wrapping up tonight, and we’re here to share with you the discounts you should actually be shopping for.

As usual, the much-anticipated sale event is delivering steep discounts on tech, beauty products, fitness gear, and much more. But there is a catch: Prime Day offers millions of deals (literally), making it hard to sift through and find the best offers. 

Latest Amazon Prime Day Deals

To help out, our shopping experts did the legwork for you and rounded up some of the best Prime Day deals to shop right now, including discounts on everything from Apple AirPods to Keurig Machines to Crest Whitestrips.

(Also, be sure to check out Walmart and Target‘s anti-Prime Day sales.)

The Best Amazon Prime Day Deals (Wednesday, July 12)

Below are some of the best Prime Day deals to shop right now. We’ve organized them into categories, with standout deals at the top of each section. For more, head to Amazon.com to shop the full selection of Prime Day deals.

Prime Day Tech Deals

Whether you need a new pair of earbuds, a fitness watch to help reach your goals, or a 4K TV that doesn’t cost an arm and a leg, these are the best Prime Day tech deals we’ve been eyeing to save you a couple bucks on the latest gadgets.

Apple AirPods Pro (2nd Gen), $199.99 (was $249)

If you don’t already own a pair of Apple’s latest AirPods Pro, now is the time to upgrade. These 2nd generation AirPods Pros (the most recent model) are marked down by $50, which is on par with the cheapest we’ve seen them on Amazon.

Buy Apple AirPods Pro (2nd Gen) $199.00

Marshall Woburn II Wireless Bluetooth Speaker, $351.49 (was $549.99)

Amazon

This Woburn II speaker from Marshall is one of the best-looking speakers on the market, but it also delivers full, high-quality sound — especially for a wireless Bluetooth speaker. Pick it up right now for 36% less than retail and use it on the go, or as an easy home speaker.

Editor’s picks

Buy Marshall Woburn II Bluetooth Speaker $351.49

More Prime Day Tech Deals

Apple AirTags (4-Pack), $88.49 (was $99)

Apple iPad (10th Generation), $529.99 (was $599)

Fitbit Charge 5, $99.95 (was $149.95)

Sony WH-1000XM5 Wireless Noise Cancelling Headphones, $328 (was $399.99)

JLab JBuds Air Sport True Wireless Earbuds, $34.99 (was $69.99)

Bose Soundlink Flex Bluetooth Speaker, $129 (was $149)

Samsung Frame TV, 65-Inch Class QLED 4K, $1,597.99 (was $1,997.99)

Ring Video Doorbell, $54.99 (was $99.99)

Kindle Paperwhite 2022 Version, $64.99 (was $99.99)

Apple 2022 MacBook Pro Laptop, $1,099 (was $1,299)

Prime Day Home & Kitchen Deals

Don’t wait to upgrade your espresso maker or spring for the latest robot vacuum — Amazon has Prime Day home and kitchen deals on the best items to spruce up your living space.

Breville Barista Express, $549.95 (was $749.95)

We think there are two main reasons why this Breville Barista Express (currently $200 off) is so popular: First, it’s approachable — both in terms of capabilities and price — pulling great espresso no matter your skill level. Second, it looks fantastic, upgrading any kitchen instead of being an eyesore.

Buy Breville Barista Express $549.95

More Prime Day Home Deals

Amazon Smart Plug, $12.99 (was $24.99)

Keurig Express Maker, $49.99 (was $79.99)

Shark Cordless Hand Vac, $89.99 (was $129.99)

iRobot Roomba i4 EVO, $199.99 (was $382.99)

Dyson Ball Animal 2, $393.99 (was $599.99)

Google Nest Smart Thermostat, $84.99 (was $129.99)

Dyson V15 Detect Cordless Vacuum, $657.95 (was $749.99)

Casper Sleep Original Pillow, $51 (was $85)

Prime Day Fitness Deals

Bring the gym into your home for less, because we’ve spotted the best Prime Day fitness deals on workout essentials and high-tech recovery tools. Grab a dumbbell and start scrolling!

Peloton Original Bike, $1,145 (was $1,445)

Amazon

It’s rare to see Peloton’s exercise bike on sale at all, and even more uncommon to see it marked down $300, like it is for Prime Day. The uber-popular doesn’t need much of an introduction: If you love cycling classes and want to do them at home, it’s pretty hard to top the Peloton Original Bike.

Buy Original Peloton Bike $1,145.00

More Prime Day Fitness Deals

NordicTrack Select-a-Weight Adjustable Dumbbells, $295 (was $349)

TRX Workout System Bundle, $151.58 (was $189.48)

NordicTrack T Series Treadmills, $599 (was $799)

Hypervolt 2 Pro, $259 (was $399)

The Icy Tub Cold Plunge Tub, $89.99 (was $119.99)

Prime Day Outdoor Deals

We’ve found the best Prime Day Outdoor deals for you to peruse in the great indoors, whether you’re looking to stock up before your next camping trip, or prepping for a music fest.

Igloo 52 Qt BMX Ice Chest Cooler, $90.99 (was $129.99)

Amazon

Igloo is running some very cool discounts (pun intended) on its BMX line of coolers, including the 25, 52, and 72-quart options. All are extremely durable and the bigger coolers even come with features like tie-down loops and fish rulers.

Buy Igloo BMX 52 Quart Cooler $90.99

LifeStraw Personal Water Filter, $17.46 (was $24.95)

Whether you’re on a hardcore backpacking trip or a casual camping vacation, this LifeStraw is one of the best things you can pack. It lets you quickly and easily turn any fresh water into drinking water, both for convenience (no lugging bottled water into the campsite) and in case of emergencies.

Buy LifeStraw Peak Series Personal Water… $17.46

More Prime Day Outdoor Deals

SleepLux Durable Inflatable Air Mattress, $55.38 (was $74.99)

Hydro Flask Wide Mouth Straw Lid, $30.98 ($49.95)

KingCamp Low Folding Beach Chair, $44.99 (was $59.99)

Prime Day Gaming Deals

Score big on top-of-the-line gaming consoles (and the hottest titles to play them on), as well as laptop and computer accessories to streamline your whole gaming experience.

Logitech G29 Driving Force Racing Wheel, $199.99 (was $399.99)

Amazon

Buy Logitech G29 Driving Force Racing Wheel $299.99

More Prime Day Gaming Deals

Acer Nitro 5 Gaming Laptop, $739.99 (was $899.99)

HTC Vive Pro 2 VR Headset, $679 (was $799)

Prime Day Grooming & Beauty Deals

Now is one of the best times of the year to score the best Prime Day Beauty deals on bathroom and makeup cabinet essentials, as well as more coveted luxe skincare selections.

Crest 3D Whitestrips, $29.99 (was $45.99)

Amazon

Crest 3D Whitestrips are a great product, safely removing stains to quickly whiten teeth. But they’re normally a little pricey, which is why we’re excited to see them 35% off for Prime Day. Pick up a couple of packs to keep stashed for any teeth whitening down the road.

Buy Crest 3D Whitestrips $29.99

Laneige Lip Sleeping Mask, $16.80 (was $24)

Amazon

This Laneige lip sleeping mask is an Amazon best-seller for a reason. Put it on before bed, and you’ll likely notice significantly improved lip moisture after just a few uses. If you’re looking to try the lip mask, or it’s your go-to before bed, stock up now while it’s 30% off during Prime Day.

Buy LANEIGE Lip Sleeping Mask – Berry… $16.80

More Prime Day Grooming & Beauty Deals

Vital Proteins Collagen Peptides Powder, $32.49 (was $51)

Dyson Corrale Hair Straightener, $399.99 (was $499.99)

Olaplex No. 4 Bond Maintenance Shampoo, $24 (was $30)

MANSCAPED Electric Groin Hair Trimmer, $62.99 (was $89.99)

Revlon Oily Skin Control Face Roller, $8.69 (was $14.49)

NEWKEY LED Face Mask Light Therapy, $120.71 (was $190)

Color Wow Dream Coat Supernatural Spray, $19.60 (was $28)

Prime Day Fashion Deals

One of the best ways to utilize Prime Day is to stock up on clothing, shoes, and accessories at a discount. Here are some of the best Prime Day fashion deals from familiar brands like Adidas and Herschel.

Levi’s Men’s 501 Original Fit Jeans, $40.65 (was $79.50)

It’s hard to make a case that Levi’s 501s shouldn’t be in every closet right now. And the original jeans just got even more affordable thanks to a whopping 40-50% off Prime Day discount, depending on the color you pick.

Buy Levi’s Men’s 501 Jeans $40.65

More Prime Day Fashion Deals

Herschel Novel Duffel Bag, $78.62 (was $100)

ASICS Men’s Gel-Venture 8 Running Shoes, $48.95 (was $70)

Gildan Adult Heavy Cotton T-Shirt (10-Pack), $27.41 (was $39.99)

Citizen Promaster Dive Eco-Drive Watch, $210.18 (was $375)

Trending

Prime Day Travel Deals

Prime Day just so happens to coincide with the start of summer travel season, so there’s never been a better time to invest in gear for your next work trip, vacation, or solo travel. We’ve rounded up the best Prime Day travel deals on brands like Samsonite, Rockland, and more.

DELSEY Paris Helium Aero Hardside Expandable Luggage, $172 (was $430)

Amazon

$172 for one suitcase is a good deal — $172 for two is a great deal, which is what you can get right now with this Delsey suitcase sale. Normally $430, the set comes with two durable hardside cases that both have four spinner wheels and TSA locks.

Buy DELSEY Paris Helium Aero Hardside… $172

More Prime Day Travel Deals

Kenneth Cole Reaction Duff Duffel Bag, $119.54 (was $249.99)

Amazon Basics 4-Piece Packing Organizer Cubes Set, $12.51 (was $25.00)

FYY Daily Pill Organizer, $6.85 (was $12.99)

trtl Neck Support Travel Pillow, $47.99 (was $59.99)

MEE audio Connect Air in-Flight Bluetooth Transmitter, $37.49 (was $49.99)

When Is Amazon Prime Day 2023? When Does Prime Day End?

Amazon Prime Day 2023 kicked off on Tuesday, July 11 at 3 a.m. ET / 12 a.m. PT. Prime Day ends tonight, July 12 (well, 3 a.m. ET / 12 a.m. PT on Thursday, July 13, to be exact).

If you’re just getting around to shopping Prime Day — or still eyeing a deal — you’ll want to act fast. Remember, you can usually return anything that you buy, even though it’s on sale.

Do You Need to be an Amazon Prime Member to Shop Prime Day Deals?

The short answer is yes. Although Amazon does have a Daily Deals page that offers discounts and sales to anyone shopping on the site, the best Prime Day deals are reserved exclusively for Amazon Prime members. There are a ton of other benefits to an Amazon Prime membership, which we’ve rounded up here.

If you’re not an Amazon Prime member, you can still get a 30-day free trial right now which will get you access to this year’s Prime Day deals.

How We Choose the Best Prime Day Deals

We mainly consider two things when scouring Amazon to find the best Prime Day Deals. First, the product needs to be something we would recommend even if it wasn’t discounted. That means it should come from a trustworthy brand and have good reviews — on Amazon and/or from our staff of product reviewers, if we’ve personally tested it. Second, the product’s discount should be significant, relative to its sale history (i.e. a 15% discount on the latest Apple products is noteworthy, but not on older, less popular products).

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