R&b
ClashInterns /
27 · 06 · 2023
Shifting into high gear…
As of this month, BOSS is a proud sponsor of the Swiss Tudor Pro Cycling team, owned by double Olympic champion Fabian Cancellara. Cyclists will be sporting BOSS branding on their jerseys in a striking black-on-white colourway, and the brand is also sponsoring the U23 Tudor Pro Cycling Team who will showcase the logo on their jersey sleeves.
BOSS’s second venture into the world of cycling takes the form of a partnership with premium Swiss bike brand BMC as they sponsor the BMC MTB World Cup Team. The luxury German label will be collaborating on a limited run of co-branded bikes featuring “BMC by BOSS” on the frame.
The third and final cycling partnership of the season takes the form of a collaborative capsule with the Swiss cycling brand ASSOS. Combining BOSS’s sleek silhouettes with ASSOS’s performance capabilities and technical know-how, this collection allows cycling enthusiasts to seamlessly integrate high-octane cycling into their everyday lives. The 24-piece capsule is available in BOSS’s signature neutral hues and ranges from base layers and shorts to wind jackets and insulated gilets alongside a range of cycling accessories spanning men’s and womenswear.
BOSS x ASSOS is available online now and BOSS x BMC is available exclusively in select BOSS stores.
Words by Lily Pattison.
