Boiler Room Partners With Champion To Celebrate Dance Cultures From Around The World

Boiler Room has partnered with American athleisure brand Champion to spotlight three deserving and underappreciated dance genres from around the world. Born of a shared appreciation for local culture, the ‘Champion Sound’ collaboration spotlights Eurodance, Blog House and Guaracha through a selection of slogan t-shirts and hoodies. 

For the campaign, each genre is represented by its own renowned artist, Italian, Berlin-based DJ Alcatraz for Eurodance, New York artist Doss for Bloghouse and Colombian-born, Mexico-based artist Rosa Pistola for Guaracha. 

The limited edition clothing capsule leans into Champion’s collegiate aesthetic, with genres in place of school names and clean silhouettes that helped transcend the brand from typical athleisure to club and rave culture. The collection consists of a series of reversible weave t-shirts and hoodies made from 100% cotton, and each piece features a Champion logo patch on the left arm along with a Boiler Room logo printed on the back of the neck.

A self-shot campaign emphasises the local nature of the partnership and a celebration of each artist’s talent and individuality. The images feature each artist wearing their own genre pieces in their own chosen environment. Alcatraz, Doss and Rosa Pistol have each also put together a genre-focused mix which is available to stream on Boiler Room’s YouTube and Soundcloud. 

Boiler Room and Champion also invite fans to visit boilerroom.tv, where they will find a broadcast from last month’s launch party and a bonus audio mix from Alcatraz.