Apple will not make AI news at upcoming product event [Updated]

Update: It turns out Tim Cook was misunderstood in the CNBC story. The full quote in context does not imply an AI software announcement at next week’s hardware event, although Apple does infuse its silicon with AI readiness. Here’s the full quote in context:



”Looking ahead, we’re getting ready for an exciting product announcement next week that we think our customers will love. And next month, we have our Worldwide Developers Conference, which has generated enormous enthusiasm from our developers. We can’t wait to reveal what we have in store.

”

Additionally, with a pause inserted to explain what happened:

“And we’re getting into a period of time here where we’re extremely excited like I’m in the edge of my seat literally because next week, we’ve got a product event that we’re excited about. And then just a few weeks thereafter, we’ve got the developers Worldwide Developers Conference coming up and we’ve got some big plans to announce in in both of these events. [pause] From an AI point of view…”

Apple is still expected to unveil its AI software innovations in June during its Worldwide Developers Conference.

Original story before correction:

Apple CEO Tim Cook has confirmed that the company will discuss AI at its iPad event next week. Cook is quoted as saying Apple has “big plans to announce” for AI during its May event and June developer conference.

Per CNBC, in the earnings interview:

Cook also said Apple has “big plans to announce” from an “AI point of view” during its iPad event next week as well as at the company’s annual developer conference in June.  

While this is hardly the first time Apple has gone on the record to tease big AI news coming this year, it does confirm this week’s report that there will be an AI angle to the iPad event set for next week.

Cook has been hyping up investors over Apple’s upcoming AI announcements all year. In February, the Apple CEO teased out that AI news would come later this year, suggesting iOS 18. Later in the month, Cook declared that Apple would “break new ground” on generative AI in 2024.

Last November, he used an earnings conference call to express that Apple was looking at generative AI from a responsible perspective. Prior to that, the company line was that Apple had been investing in generative AI tech “for years.”

Apple’s upcoming event is set for Tuesday, May 7, at 10 a.m. ET. WWDC will be held a month later with the opening keynote set for Monday, June 10.

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