The viral sensation isn’t letting up as she continues to give a masterclass in how to take advantage of momentum.
Laila!
Dylan DeJong Dougherty
Laila!, the talented viral sensation out of Brooklyn (and Yasiin Bey‘s daughter), just dropped the official video for her single “Not My Problem.” And not only is this coming off the heels of the Cash Cobain posse cut remix that features 14 (count ’em) rappers, she’s also announcing the release date of her debut album Gap Year! which will hit shelves Sept. 6.
The video, directed by Otmara Marrero, shows Laila! and her friends catching her boyfriend cheating like a low-down dirty dog. Once she gets home, she lies down in disbelief and that’s when she notices an infomercial for the “Not My Problem Hotline” (not to be confused with the “Get Indicted Hotline” from “1-900-Hustler“). What happens next is a mix of vibes that channel call centers, Hilary Banks’ power suits and ’90s late-night cable commercials, making for an entertaining watch for a song with an infectious chorus that we can’t get out of our heads. Laila! writes, sings, raps and produces everything herself and has expressed that she hopes to make beats for some of her favorite artists eventually.
Trending on Billboard
She’s already had a busy year. Her song “Like That!” went viral on TikTok and reached No. 3 on the Billboard TikTok Top 50, living on that chart for eight weeks. “Not My Problem” peaked at No. 16 on that chart and crept onto the Hot R&B Songs chart, too, peaking at No. 25.
The Brooklyn singer put out a four-song EP entitled In Ctrl! back in February. Safe to say that Laila!’s like a person smokin’ at a gas station, so be sure to pay attention, because her star is only going to get brighter.
Check out the Gap Year! cover art.
Laila! ‘Gap Year!’
Dylan DeJong Dougherty
You can preorder Gap Year! here.
