Today is Black Friday, and numerous retailers are offering large discounts across various product categories. Our team at NBC Select has been covering sale events like this one for years, and we are impressed by the deals on tech, fitness gear, travel, beauty and wellness products and more from retailers like Amazon, Walmart and Target.
Here, we’ve gathered a selection of the most popular Black Friday deals that have resonated with our readers. We’ll continue updating our list with new savings opportunities throughout the event.
Black Friday bestsellers
Below, we’re sharing the bestselling Black Friday deals. All of our recommendations are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including Select Giftable Tech Award, Wellness Award, Pet Award and Bed & Bath Award winners. To ensure the quality of each deal, we’re running deals through price trackers like CamelCamelCamel — each product is either at its lowest price ever or its lowest price in at least three months.
Apple AirTag
- 4.7-star average rating from 153,629 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Anker Nano Power Bank
- 4.3-star average rating from 1,643 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Kasa Smart Plug Mini 15A
- 4.6-star average rating from 7,654 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Crest 3D Whitestrips Professional Effects
- 4.6-star average rating from 77,526 reviews on Amazon
- Learn more: The 41+ best Black Friday deals under $100 to shop right now
Fullstar Compact Vegetable Chopper
- 4.6-star average rating from 2,373 reviews on Amazon
- Learn more: The best Black Friday kitchen deals in 2023: Great Jones, Nespresso and more
Swedish Wholesale Swedish Dishcloths
- 4.6-star average rating from 54,458 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
LifeStraw Personal Water Filter
- 4.8-star average rating from 109,560 reviews on Amazon
- Learn more: The 71+ best Amazon Black Friday deals to shop right now
Oral-B Pro 1000 Rechargeable Electric Toothbrush
- 4.6-star average rating from 131,750 reviews on Amazon
- Learn more: The 37+ best Black Friday deals under $100 to shop right now
Kitchen Mama Auto Electric Can Opener
- 4.3-star average rating from 90,352 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Chamberlain Smart Garage Control
- 4.3-star average rating from 95,199 reviews on Amazon
- Learn more: The best Black Friday tech sales: Save on tablets, earbuds and more
Nintendo Switch Mario Kart 8 Deluxe Bundle
- 4.8-star average rating from 5,193 reviews on Amazon
- Learn more: The best Nintendo Switch Black Friday deals to shop right now
Gemice Travel Bottles
- 4.5-star average rating from 11,467 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Starface Hydro-Stars Pimple Patches
- 4.5-star average rating from 440 reviews on Amazon
- Learn more: The best beauty and wellness deals to shop this Black Friday
Apple AirPods Pro (2nd Gen, USB-C)
- 4.7-star average rating from 2,511 reviews on Amazon
- Learn more: Apple’s Black Friday deals are here: Save on AirPods, iPad and Apple Watch
Cosrx Advanced Snail 96 Mucin Power Essence
- 4.6-star average rating from 59,597 reviews on Amazon
- Learn more: The best beauty and wellness deals to shop this Black Friday
Blink Mini
- 4.4-star average rating from 266,390 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Apple Watch SE (2023, 2nd Gen)
- 4.6-star average rating from 2,267 reviews on Amazon
- Learn more: The best Black Friday Apple Watch and smartwatch deals to shop right now
Kasa Smart Bulb
- 4.5-star average rating from 4,520 ratings reviewers on Amazon
- Learn more: The best Black Friday deals under $15
AncestryDNA Genetic Test Kit
- 4.6-star average rating from 81,770 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Amazon Echo Pop
- 4.7-star average rating from 18,080 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Apple AirPods (2nd Gen)
- 4.7-star average rating from 597,962 reviews on Amazon
- Learn more: Apple’s Black Friday deals are here: Save on AirPods, iPad and Apple Watch
Neutrogena Hydro Boost Body Moisturizing Gel Cream Moisturizer
- 4.7-star average rating from 20,930 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Perilogics Universal In Flight Airplane Phone Holder Mount
- 4.6-star average rating from 15,554 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Yeti Rambler 16-ounce Stackable Pint
- 4.7-star average rating from 3,329 reviews at Yeti
- Learn more: The best 41+ Black Friday travel accessory deals to shop in 2023
Amazon Fire TV Stick 4K Max
- 4.5-star average rating from 2,364 reviews on Amazon
- Learn more: The 71+ best Amazon Black Friday deals to shop right now
Apple Watch Series 9
- 4.6-star average rating from 545 reviews on Amazon
- Learn more: The best Black Friday tech sales: Save on tablets, earbuds and more
Yeti Rambler 14-Ounce Mug
- 4.7-star average rating from 13,693 reviews on Amazon
- Learn more: The 27+ best Black Friday deals under $25 to shop before they sell out
Pelonis PHTA1ABB Portable Space Heater
- 4.5-star average rating from 15,555 reviews on Amazon
- Learn more: 163 best Black Friday deals to shop before they sell out
Blissy Silk Pillowcase
- 4.5-star average rating from 1,450 reviews on Amazon
- Learn more: 171+ best Black Friday deals to shop before they sell out
iRobot Roomba 694
- 4.3-star average rating from 20,754 reviews on Amazon
- Learn more: The best Black Friday Roomba deals
Lumineux Teeth Whitening Strips
- 4.3-star average rating from 28,222 reviews on Amazon
- Learn more: 111 best early Black Friday deals: Amazon, Apple, Nintendo and more
Shark NV352 Navigator Lift Away Upright Vacuum
- 4.6-star average rating from 6,472 reviews on Best Buy
- Learn more: The best Black Friday vacuum deals: Save on brands like Roomba, Dyson and more
Grace & Stella Under-Eye Masks
- 4.4-star average rating from 17,248 reviews on Amazon
- Learn more: The best gifts on sale for Black Friday
Talk Works Nintendo Switch Racing Wheel Controllers
- 4.4-star average rating from 7,124 reviews on Amazon
- Learn more: The best Nintendo Switch Black Friday deals to shop right now
Belkin Apple Airtag Holder
- 4.7-star average rating from 6,323 reviews on Amazon
- Learn more: The best deals on Select’s Giftable Tech Awards Winners
Beats Studio Pro Headphones
- 4.3-star average rating from 1,094 reviews on Amazon
- Learn more: The best Black Friday deals on headphones from Apple, Bose and more
Loop Quiet
- 4.1-star average rating from 71,531 reviews on Amazon
- Learn more: The 32 best Black Friday deals under $25 to shop before they sell out
AirPods (3rd generation)
- 4.5-star average rating from 13,131 reviews on Amazon
- Learn more: The best Black Friday deals on headphones from Apple, Bose and more
Mighty Patch Original from Hero Cosmetics
- 4.7-star average rating from 10,264 reviews on Amazon
- Learn more: The 41+ best Black Friday deals under $100 to shop right now
Chom Chom Roller Pet Hair Remover
- 4.5-star average rating from 150,387 reviews on Amazon
- Learn more: 81+ best October Prime Day deals under $25 to shop right now
INNZA Laser Hair Removal
- 4.3-star average rating from 11,323 reviews on Amazon
- Learn more: The best Black Friday Lightning deals to shop as soon as possible
Hisense 40-Inch A4 Full HD 1080p Smart TV
- 4.2-star average rating from 47 reviews on Amazon
- Learn more: The best Black Friday TV deals to shop right now
Why trust Select?
Hannah Fuechtman is an NBC Page on assignment with NBC Select who has covered deals and sales for other sales events like Prime Big Deal Days. To round up the best Black Friday deals, she found discounted products either at their lowest price ever or their lowest price in three months.
Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
