NBC Sports and Making Space have teamed on a new program aimed at increasing the presence of disabled talent within NBC Sports’ coverage and portfolio.
Making Space, a technology and media company focused on supporting disabled, low income and traditionally underrepresented communities, will provide NBC Sports with a pre-trained talent pipeline for its properties and event. This pipeline of untapped and underrepresented disabled workforce will have access to on- and off-screen opportunities that will increase their experience level and visibility through one of the world’s most recognizable media companies.
“We’re immensely proud to have been selected by NBC Sports to further their ongoing efforts towards inclusive broadcasting,” said Keely Cat-Wells, founder & CEO, Making Space. “NBC Sports and Making Space are aligned in the goal of setting new, improved standards for the employment and representation of Disabled talent both on and off screen.”
“We are extremely excited to partner with NBC Sports to help improve visibility and representation both during and beyond the Games, ensuring we create a legacy that establishes greater opportunities for disabled talent and grows audiences for disability sport,” added Sophie Morgan, co-founder and chief creative director of Making Space Media.
Making Space will launch the development program immediately, generating opportunities for talent to have a presence in time for NBC Sports’ coverage of the Paris 2024 Paralympic Games, which take place from Aug. 28 to Sept. 8. Morgan will lead the upcoming on-screen talent training program at NBC Sports headquarters.
“We are committed to the constant pursuit of ways to innovate and elevate our coverage,” said Amy Rosenfeld, senior vice president, Olympic & Paralympic Production, NBC Sports. “The opportunity to partner with Making Space and their unrivaled expertise identifying disabled talent both in front of and behind the camera immediately puts our coverage and our company on the path to greater success.”
The new program is an expansion of the technology and media company’s work, which includes an unscripted first-look deal with Reese Witherspoon’s Hello Sunshine announced back in August.
