Dawn Richard’s ‘Bubblegum’ Is A Joyful Outburst

American R&B savant Dawn Richard has shared new song ‘Bubblegum’.

An artist who has traced a singular path, Dawn Richard’s catalogue encompasses both mainstream hits and left-field endeavours. Constantly seeking out new challenges, this summer brings the Electro Revival Unit tour, a string of ambitious live shows across North America.

Hitting New York and Los Angeles, Dawn Richard will also play Atlanta for the first time in eight years, while also playing Durham and New Orleans.

New single ‘Bubblegum’ leads the way, a zesty slice of electronic-saturated R&B bedlam that evades standard genre descriptors. Constantly pushing further out there, Dawn Richard embodies self-confidence, finding joy in securing her own path.

The video is online now, bursting with pink tones and a vivacious sense of humour. Self-directed, it’s all part of Dawn Richard’s 360 creative vision.

Dawn Richard comments: “Leaning back into the Electro Revival era, I wanted to remind people that King Creole is just getting started. The preface to the second installment of the Electro Revival, ‘Bubblegum’ is a cocky candy-coated conundrum. Full of sass that only a New Orleans King can have, this yummy multi-genre single is just a taste of what’s to come.”

Tune in now.