Dior Presents Menswear Spring Campaign Among The Wildflowers

Dior presented its spring 2023 menswear campaign amid almost 20,000 flourishing plants, and the corresponding campaign is following suit. Photographed by Rafael Pavarotti, the campaign features models posing against a garden setting, with both models and set adorned with a rich and colourful array of wildflowers. Constructed to evoke the feelings of an English garden from early 20th century Bloomsbury literature – for which Kim Jones has a great affection, and to the founding couturier’s passion for nature, the campaign is firmly rooted in the heart of the brand.

The clothes themselves are a celebration of heritage, modernity and freedom. Jones fuses Dior’s classic tailoring with functionality and grace for a collection that maintains its elegance while reaching new levels of relatability. Set in a neutral colour palette of warm grey, beige, pale blue and soft pink, the collection is earthy and light, with gentle lines and layering. 

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