Twitter
Elon Musk Bringing Chaos, Risking Ad Dollars …
Says NYT Tech Reporter

10/31/2022 2:49 PM PT

TMZ.com

Twitter is now on a rollercoaster ride, courtesy of its new owner Elon Musk … and technology columnist Kevin Roose says the ride could lead to a whole new app within a matter of days.

Kevin joined “TMZ Live” to forecast the bird app’s future on the heels of a wild weekend brought on by Musk himself — his retweeting an unsubstantiated Paul Pelosi conspiracy theory is raising major concerns about how much misinformation he’s going to allow.

Entering Twitter HQ – let that sink in! pic.twitter.com/D68z4K2wq7

— Elon Musk (@elonmusk) October 26, 2022
@elonmusk

Political consequences aside, Roose says there could be a lot of financial fallout from Elon’s early moves.

He believes Elon’s Pelosi tweet signals there will be a constant tug-of-war between Twitter being a free speech forum … and one that regulates misinformation and hate speech — and that battle will impact advertising revenue.

Kevin notes … advertisers generally don’t love placement next to toxic content, and after dropping $44 billion for the platform, Elon needs it thrive as a biz.

TMZ.com

As for Twitter’s employees … Kevin says big-time layoffs are expected this week, and Elon’s already booted all of Twitter’s previous executives and board members.

TMZ.com

Bottom line is … whatever happens next it’s all falling on the Chief Twit’s shoulders — whether it’s good, bad or ugly.

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